In today's competitive world, customer knowledge is an important subject for the implementation of customer relationship management. The aim of this study is to investigate the impact of knowledge management factors on improving the performance of success of Sports customer relationship. The method of this research, in terms of target, is developmental and in terms of nature, is exploratory that the required information is gathered through interview, observation, review of literature and questionnaire. For this purpose, from among 76 three, four and five star hotels in six metropolitan cities, 67 hotels which have active sports service sectors were selected randomly according to Morgan’s table as the statistical sample. In order to collect information, the Garrido and Mendoza (2011) and the most important criteria for the success of customer relationship management (2000) standard questionnaires were used. In order to examine the theories, structural equation model was used. The results showed a positive and significant direct relationship between the components of knowledge management (acquiring KM / KM influence / CRM technology / customer orientation) and customer relationship management in the success of the hotels in the sports service sector. According to the research findings, staff in the sports service hotels, as the main source of energy, plays a significant role in the success of knowledge management and customer satisfaction.